i4

Our Value

Helping independent manufacturer reps design, build, and implement ecommerce marketplaces that represent their entire line card product offering.

You know your customers. And we know digital technology. Together we will build an ecommerce sales tool, tailored to you and your business, that allows your customers to self-serve transactions for a wide variety of products, all on a single order.

In an industry where time is frequently more valuable to your customers than cost, the ability to source, procure, and ship products quickly and predictably is crucial to the success of your customers’ construction projects. Customers will continue to rely on your sales team for the selection and procurement of complex, highly configured products. But with your new ecommerce product marketplace, they can self-serve simpler orders.

Your ecommerce marketplace can feature all pertinent non-configured, pre-configured, and lightly configured products from all manufacturers you represent. This gives your customers one stop shopping, and will make your website the hub for all products and systems required to support their construction projects.

i4 will build, host, and manage these sites on our suite of enterprise-class, cloud-based tools, so we can extend the availability, speed, security, and sales experience that your customers have come to expect from other ecommerce sites.

 

Risk Mitigation
Risk Mitigation

As an independent manufacturer rep, you’ve got to save your resources to focus on selling complex products. You likely don’t have the time, infrastructure, or in-house talent to design, build, manage, and maintain an Ecommerce marketplace. Let’s face it: there’s a lot of technical skills required to support the ability to easily curate product information, consolidate all products on a single marketplace, and support complex order processing. And that’s where we come in. i4 knows industrial manufacturing and IT. We’ve got you covered!

Product Holding Costs
Product Holding Costs

i4 will help you reduce your inventory on hand, as well as the associated financial liability on your balance sheet this means we will manage all ecommerce order fulfilment. So you can focus on managing your books of business, and save your shelf space for products you sell in person, over the counter.

Customer Engagement
Customer Engagement

Customers everywhere are increasingly demanding the ability to research and purchase products on their own. That means selling some of your commodity products online will help you retain current customers. But your ecommerce product marketplace also gives you the ability to acquire all new customers through digital marketing outreach. Over time, these new customers will build a relationship with your brand, which will yield increasingly profitable opportunities as you engage them on other projects.

Opportunity Costs
Opportunity Costs

Moving a percentage of customer transactions online allows your staff to concentrate on larger, more complex, and more profitable deals. Customers will self-service simple transactions, which previously might have fallen through the cracks as overworked salespeople focused on supporting more complex products. That means not only will you have happier customers, but happier staff as well.

Territory Management
Territory Management

Manufacturers can use your new ecommerce marketplace to manage associated territory and commission structures, including tracking, reporting, collection, and distribution. That means if an order is received for a job location outside a given territory, a commission will be paid to the rep firm to whom the territory belongs. and of course, you will have consolidated reporting inside the ecommerce marketplace that allows you to see the orders where the manufacturer has paid the commission, as well as ones they have yet to pay.